Apprentice of the Year – Joint winner

Alexander Austyn, Packaging Developer Apprentice, Unilever and The Magnum Ice Cream Company, BSc in Packaging Professional Level 6, Sheffield Hallam University

Since joining the apprenticeship scheme in 2022, Alex has made a significant impact at his organisation, progressing to a Packaging Developer role where he leads packaging change projects and supports new product development. His outstanding contribution includes leading the packaging work stream for the 2025 Magnum innovation project, delivering the finest carton yet for a premium product range.

Alex has earned praise for his packaging expertise and project management skills, while also championing apprenticeships by organising events, visiting schools, and mentoring new cohorts. His professionalism, passion, and collaborative spirit have made him an invaluable team member and a key contributor to the brand’s success.

Campaign of the Year

PepsiCo UK – No Walkers, No Game

PepsiCo launched its largest and most innovative 360-degree campaign for the Walkers brand, ‘No Walkers, No Game,’ to make it the go-to snack during the football summer of 2024, leveraging major football events like the UEFA Champions League and Men’s European Championships. Featuring brand ambassadors such as David Beckham and Thierry Henry, the campaign included extensive media coverage, social engagement, on-pack giveaways, and prize opportunities that resulted in 97% national reach. Over 100 million promotional packs were sold, and generating a strong sales uplift among retailers and pubs.

Community Partner

Danone UK & Ireland

Danone and FoodCycle's three-year partnership, launched in 2023, supports expanding access to nutritious meals and promotes sustainable healthy eating across the UK, serving over 3,600 meals weekly and aiming for 100 locations by 2024. This collaboration addresses food poverty intensified by the cost-of-living crisis, with Danone providing funding, volunteer support, and nutrition expertise, resulting in positive dietary changes for the majority of FoodCycle guests and fostering sustainable food attitudes while reducing waste.

Catergory sponsors